In The Brand Edit, I’m pulling back the curtain on how I design, think, and build brands that sell and how you can do the same. This is the exact creative process, strategy, and mindset I use to create high-end visual identities and attract premium clients who are ready to pay for exceptional work.
If you’re a designer or creative ready to step into your next level, charge more, and finally create work that hits, this is where it starts.
This isn’t a list of tips. It’s not a branding 101 guide or a style tutorial.
It’s a full breakdown of how I design, think, and build brands visually, strategically, and intentionally, so they stand out, speak clearly, and sell with ease.
You want to create branding that’s bold, unconventional, and high-end, not basic, boring, or trend-chasing
You’re a designer or creative who's been doing this for a while… but you’re still undercharging and invisible to premium clients
You’re stuck charging too little, working with small clients, and feeling like your work deserves more
You’ve been watching studios like Elite Designs and thinking:
“How do they do that?
You’re done piecing it all together alone. You want the real frameworks, the mindset shifts, and the strategy that works.
You don’t just want pretty. You want premium. Premium clients. Premium positioning. Premium paydays